About SP United

SP United Holding AG, was founded in Germany, in 1987. At present the company operates locations in Germany, Austria, China, the USA, Australia and now also Japan.


The group has two own brands: 
SP Bindings and SP Connect. These brands are distributed in over 70 countries worldwide. 


The original location, in Birgel, has established itself as a supplier to the automotive industry and other brands over the past decades due to its core competencies in tool design, toolmaking and injection moulding. 


The corporate headquarters has been based in Vienna since the mid-90s, where, sales, product development, design, technology, marketing and international sourcing of all SP brands are united.

What we do and where it will take us

Mission



We create, manufacture, market and sell innovative products, to enable and inspire people to pursue their outdoor activities.

Vision



Be the global standard of mobile device mounting solutions and snowboard bindings.

Company Profile

Company Name

SP United Japan K.K.

Head Office Location

36-10, Sakae-cho, Chuo-ku, Chiba-city, Japan

Establishment

SP United Established in 1987. March 2024 Established SP United Japan K.K. to become a subsidiary.

Registered Stated Capital

10 million yen

Director

Thomas Krenn

General Manager

Shuichi Wada

Number of Employees

6

Business Purposes
Import and sale of goods and accessories for outdoor activities and sports

Import and sales of accessories for electronic devices or accessories for smart phones, tablets, computers, cameras and lights

Online sales via the internet, etc. and

Any and all business incidental or related to the above


Company Philosophy

What we do

At SP CONNECT, we manufacture and market innovative mobile device mounting solutions. Driven by our commitment to authenticity, innovation and excellence.

How we do it

With a blend of wit, experience, and adventurous spirit, we empower individuals and professionals worldwide to stay connected during their active pursuits.

Why us?

Backed by over 35 years of engineering expertise, we set the global standard for secure mounting ecosystems, delivering best-in-class quality.

What we believe in- A.L.I.C.E. -

Authenticity

Leiwand

We embody authenticity by staying true to our core and developing our products with unwavering passion. Our genuineness and honesty manifests in everything we do.

Originating in Vienna, ‘leiwand’ is an term synonymous with cool, awesome, or fantastic. We live this spirit by infusing our work with enthusiasm and joy. We love what we do, and our passion fuels our creativity and dedication.

Commitment

Innovation

We strive to deliver unparalleled customer service, foster brand trust, and establish credibility with our target audience. We go above and beyond to exceed expectations and build lasting relationships.

We are relentless innovators, seeking new solutions to elevate our products and maintain our competitive edge. Our curiosity and drive for improvement inspire us to push the boundaries of what’s possible.

Excellence

At SP, excellence is not just a standard—it’s our way of life. We uphold premium quality in both our products and customer service, ensuring that every interaction with our brand reflects our commitment to excellence.

Shuichi Wada - General Manager

Meet the Team

Keita Jibiki - Sales & Digital Marketing

Our dedicated team works together to bring the world’s most trusted smartphone mounting solutions to riders across Japan.

Making every ride safer, smarter, and more connected is our common goal.

Resty Iral - E-Commerce & Marketplaces

Kazuki Iida - B2B/OEM Sales & Sales Training

Fumitaka Nakano - Customer Support & Warehouse

Yuka Nishizawa - Customer Support & Office Management

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